Executive Diploma in Marketing Management

Marketing is an indispensable aspect of any organization today. No organization can be successful without competent marketing managers who are up to date with the market trends. Since the field is so diverse and dynamic, managers must be dynamic too.  Therefore, marketing managers must take active steps to be in tune with the market, and a diploma is one the best ways to achieve that. An executive diploma in Marketing Management provides an understanding of the critical concepts and terminology, the function of marketing within organizations, and the factors that influence consumer behavior, organizational behavior & sales management. 

This one-year diploma program is for graduates with at least one year of working experience. This diploma can also be completed in six months using the fast-tracked option. The course syllabus includes Marketing Research, International Marketing, Consumer Behavior, Industrial Marketing, and International Marketing Management. This enables the students to learn communication, soft skills, creativity, and problem-solving skills. Marketing skills are invaluable to an organization and can be applied to various fields. Marketing executives are in demand for their versatility and flexibility. 

The diploma program on Marketing Management provided by IBMS emphasizes research, a crucial element of any marketing strategy. This diploma program also equips the candidates on domestic and international marketing practices, which would open the candidates to a wide range of workplace opportunities. Besides that, the program also delves into the consumer psyche. 

Marketing management is helpful in several corporate posts such as product manager, brand manager, market research, etc. IBMS offers the executive diploma in Marketing Management at extremely affordable fees while providing a top-notch education. If you think this course is for you, then do reach out to us on our website!