Marketing Evolution – The Era of Production, Sales, and Marketing

Marketing Evolution is today’s free-market economies is nearly everywhere, which is a big advance from a few decades ago. Marketing developed a distinct subject in the early 1900s, although it had little impact on most enterprises. Several businesses passed through several stages on their journey to becoming marketing-oriented.

1. The Manufacturing Era:

The Industrial Revolution of the eighteenth century ushered in the manufacturing era, which lasted until the late 1920s. During this time, businesses focused on the manufacturing process. They looked for ways to improve the speed and effectiveness of their products.

There were sellers’ markets in several industries during the manufacturing period, which meant that demand for commodities outpaced supply. Because demand was guaranteed, manufacturers could focus on output at this time. They had to streamline their manufacturing methods to keep up with the demand for their products.

2. The Sales Era:

Following the manufacturing era, the sales era spanned from the 1930s to the 1950s. During the sales period, manufacturers believed that outselling the competition was the key to corporate success. They were more concerned with “How can we convince them to buy what we make?” than than “What does the consumer want?”

Companies focused on product marketing during the sales era, much as they did during the development era on developing manufacturing technologies. Companies established direct sales forces as well as relationships with distributors and other businesses to help them get their products to market. Advertising took on a whole new meaning during this period.

3. The Marketing Era:

The marketing era began in the 1950s when firms began to employ marketing in its current form. The invention of efficient manufacturing technologies early in the century established the groundwork for a bountiful supply of most products.

Supply outstripped demand in several circumstances, resulting in a sellers’ market. You’ll need to do more than just build items to succeed in a buyers’ market. The strategy for market success shifted away from imposing items on customers and toward identifying what they needed and then fulfilling that need. Rather than focusing on the manufacturer’s goals as in the previous two eras, the marketing phase focused on the requirements and desires of the consumers.

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