A postgraduate diploma course can help add value to your graduation degree and cement your position as a leader in your organization. One of the most lucrative PG diplomas is in Marketing management. Marketing management is the discipline that focuses on the practical application of marketing orientation, techniques and methods inside an organization, and the management of a firm’s marketing resources. This field is very much in demand as the digital revolution is booming. Social media and other online platforms have somewhat diminished the traditional form of marketing. Thus executives must keep themselves up to date with the newest developments in the field.
Postgraduate Diploma in Marketing Management is a two-year program that teaches the basics and advanced aspects of the field. It starts with the fundamentals, such as the essentials of management, business communication, operations management, human resources management, etc. After the basics are cleared, the course moves on to marketing specifics, such as advertising management, brand and product management, and sales management. Brands today prefer to adopt multi-pronged strategies in their advertising and marketing to reach a broad base for their product or service. Some of the more experienced executives who have been working in the field might find it challenging to catch up to the new trends. For these executives, the diploma is a perfect opportunity to learn new developments in the area.
The novel aspect of the PG diploma in Marketing management from IBMS is that the course does not skip the fundamentals which candidates from a non-managerial background might not be familiar with. Therefore, topics such as consumer behavior and organizational behavior are also taught.
Ambitious candidates should consider this course for the many benefits it has to offer. This diploma provides the candidate with the requisite knowledge that would help them make inroads into the industry. Therefore, the PG diploma in Marketing Management is a distinctive course for competent candidates. Contact IBMS to know more about our Postgraduate Diploma in Marketing Management!
