Various kinds of Marketing are the activity, collection of organizations, and processes that generate, engage, distribute, and share value-added services for consumers, businesses, partners, and society.

Different types of marketing.

1. Influencer Marketing:

According to the Association of National Advertisers (ANA), influencer marketing focuses on utilizing individuals who have influence over potential customers and structuring marketing efforts around them to convey a brand message to a larger market.

2. Viral Marketing

The term “viral marketing” refers to a type of marketing that encourages and allows people to share marketing messages with others. The number of persons exposed to a message has been nicknamed “viral” because it mirrors the mechanism of spreading a virus or disease from one person to another.

3. Green Marketing:

Green marketing refers to manufacturing and advertising commodities that are thought to be ecologically friendly (i.e., designed to minimize adverse effects on the physical environment or improve their quality).

4. Scarcity Marketing:

Scarcity marketing creates the illusion of scarcity in order to attract customers to buy because they are afraid they won’t be able to get it again.

5. Relationship Marketing:

Relationship Marketing is a term that refers to the marketing of people. Relationship marketing focuses on client retention and satisfaction in order to strengthen existing customer connections and boost loyalty.

6. Cause Marketing

Cause marketing, also known as cause-related marketing, is a form of advertising in which a company’s products and services are linked to a social issue or cause.

IBMS provides a one-of-a-kind platform for all marketers to pursue evergreen various kinds of Marketing specializations in MBA, PGDM, and a range of other specializations.